Press Kit
Everything a journalist, podcast host, or editorial partner needs to cover AwareFlow.
About AwareFlow
AwareFlow is a privacy-first iOS® app that helps people notice unconscious audible habits like sniffing and throat clearing. It uses on-device machine learning, accelerated by the Apple® Neural Engine, to recognize short habit sounds in real time, deliver a gentle nudge, and let the user reflect on what's going on. No audio is recorded or transmitted. AwareFlow is built by SnapHabit LLC and is not a medical device. The guiding philosophy is the Gentler System: awareness over evaluation, noticing over counting, practice over performance.
Founder
Jason Babcock is the founder and sole developer of AwareFlow. He holds an MBA and the ACRP-CP credential (Association of Clinical Research Professionals) and has spent 25 years in healthcare management, including a decade focused on clinical research operations. AwareFlow draws on that background without crossing into clinical claims; it is an awareness tool, not a treatment. SnapHabit LLC is based in Phoenix, AZ.
For the longer-form origin story, read Why AwareFlow (the design-narrative first-touch) or Our Story (the deeper founder narrative).
Press Contact
For interviews, quotes, or to request a review build: support@awareflow.app
Please include the publication or show name and a brief description of the angle. Founder availability is limited and booked by email.
Assets
App Store badge, Content Link, QR code, and app icon from Apple's official Marketing Tools, plus the App Preview still frame and founder headshot.
- Download on the App Store® badge (black, preferred per Apple identity guidelines): SVG
- Download on the App Store® badge (white, for dark surfaces): SVG
- App icon (1024×1024): PNG
- Content Link to AwareFlow on the App Store: apps.apple.com/app/awareflow/id6746681323
- App Preview still frame: available by request ahead of App Preview publication.
- Founder headshot: available by request.
Badge usage notes: one App Store badge per page, subordinate to the main message of the page, with descriptive copy nearby. The badge graphic itself should not be used on social media; link to the Content Link above instead.
Positioning Notes
AwareFlow is not a medical device, not a treatment for body-focused repetitive behaviors (BFRBs), misophonia, or any diagnosable condition. It is an awareness tool: it notices, it reflects, it does not treat. Coverage that uses clinical framing should make that distinction explicit.
Accurate framing: "an awareness app for noticing sounds like sniffing and throat clearing" or "a privacy-first habit awareness tool for iPhone®."
Inaccurate framing: "treats misophonia", "diagnoses BFRBs", "clinically proven." None of these apply.