Founder's Story

I was a college freshman when someone left a handwritten note on my chair in the library. I had gotten up to find a book and came back to find it waiting for me. It said, "Keep sniffing and we are going to kick your ass."

I am 51 now. My wife still mentions it when I drive and get nervous, or something on TV is making me uncomfortable. I catch myself doing it. I have noticed numerous friends do the same thing without realizing it. A lot of people sniff, and they are not doing anything wrong. They just do not know it is happening.

For years I looked for something that could help me catch those moments earlier. Most of what I found focused on counting, correcting, or trying to stop the behavior altogether. That never felt quite right.

In 2024, I started paying closer attention in a different way. Not to fix anything, just to notice when patterns showed up and how much of it depended on the situation. That shift stuck with me.

Nothing existed that did this well. So I built AwareFlow.

It does not try to change you. It simply helps you notice what's already happening, so over time, your own patterns become a little easier to see.

For the thinking behind the product, read Why AwareFlow exists.